eurobest London

ABOUT

17th of January 2019 it became widely known in the world press that McDonalds lost a case where they had sued a small Irish hamburger chain. They no longer had the exclusive rights to the trademark Big Mac. Both internationally and nationally in Sweden where McDonalds are twice the size of Burger King there has been a long feud between the brands. Could this info be used in a clever way in the favour of Burger King?!

AWARDS

Eurobest Award Silver

MADEIT CREDITS

  • BURGER KINGClient
  • Åsa EklundGraphic Designer
  • Björn StåhlExecutive Creative Director
  • Erik KarlssonAccount Manager
  • INGO StockholmAgency
  • Magnus IvanssonCopywriter
  • Max HultbergArt Director
  • Mia MelaniAccount Manager
  • Simon StefanssonHead of Strategy
  • Stefan KindgrenTechnical Director
  • eurobest
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