eurobest London

ABOUT

What better way to observe world-class art than by lying on world-class mattresses? Ceilings by Tréca is a bed trial like no other, offering museum visitors the opportunity to stare at the immense and incredible ceiling frescoes from the very best vantage point, the floor. With a tour planned around the world, the project first launched in Paris’s Opéra Garnier and saw over 12,600 visitors lie on Tréca mattresses to contemplate the ceiling’s masterpiece.

AWARDS

Eurobest Award Bronze

MADEIT CREDITS

  • ADOVAClient
  • Johan DelpuechPresident
  • Julia FlusinProducer
  • Kim FroissantCopywriter
  • Romain LehurSenior Art Director
  • Stephane SoussanCreative Director
  • Sylvain ThiracheExecutive Creative Director
  • Thomas LagetAgency Producer
  • Thomas Lec' HvienAccount Director
  • Sid LeeAdvertising Agency
  • eurobest

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