eurobest London

ABOUT

In Turkey, there is a tradition of tying a red ribbon around the waists of brides. Unfortunately, these ribbons are tied around the waists of children too. Every year, thousands of children are forced into underage marriage. To help the children of tomorrow, we listened to yesterdays child brides. Collecting their messages and ribbons, we delivered both to people with the power to change the future: university graduates. Each diploma was tied with a ribbon that had previously been bound to a child’s waist and featured a unique message for each faculty.

AWARDS

Eurobest Award Bronze

MADEIT CREDITS

  • KADAV / BAHCESEHIR UNIVERSITYClient
  • Berkay ÖzayExecutive Creative Director
  • Ceyda CoskunAccount Director
  • Erdem SuyolcuCreative Director
  • Ezgi TanyeriArt Director
  • Galip MakarnaciCopywriter
  • Gözde TezbikmazAccount Manager
  • MullenLowe IstanbulAgency
  • eurobest

Who pooled - Red Ribbons Project