eurobest
London
ABOUT
Every day, two children in Germany are diagnosed with blood cancer. Often a stem cell donation is their only chance for survival. Young donors (18 - 30) are statistically the best candidates. The challenge, however, is that not enough young people are taking action. The typical tool for DNA tests is a simple stick or swab. That’s where BBDO Group Germany and KMSZ (Bone Marrow Donation Center) saw a new way to disrupt the category. Introducing Life Lolli: a heart-shaped lollipop that provides a tasty way to collect your DNA, and an irresistible opportunity for the selfie-generation to share their good deed with the world.
AWARDS
Eurobest Award Bronze
Eurobest Award Gold
Eurobest Award Silver
MADEIT CREDITS
-
KMSZ (BONE MARROW DONATION CENTER)Client
-
Alexander LinkPhotographer / DOP -
Andy WyethCreative Director -
Ann-Catrin BlömerArt Director -
Areasolutions HamburgMedia Placement -
Bbdo DüsseldorfAgency -
Christian KorntheuerCopywriter -
Clara WesemeyerAccount Executive -
Craftwork DüsseldorfProduction Company -
David NellesHead of Creative Planning -
Frederik TautzGlobal Partner, Digital, Research & Analytics -
Fuse DüsseldorfMedia Placement -
Gunnar FritznerConsultant, Research & Analytics -
Jan SchulzArt Director -
Jan-Philipp MichalikCopywriter -
Jana BruessConsultant -
Juhn KimProducer -
Julia KinastArt Director -
Ketchum PleonPR Agency -
Kristoffer HeilemannCreative Managing Director -
Lara ElmenhorstAnimation -
Linda ToudahlConsultant, Research & Analytics -
Marei WilkeClient Service Director -
Marie-Therès SchwingelerCopywriter -
Martin Böing-MessingCreative Technologist -
Niklas LemburgDirector / DOP / Editor / Animation -
Omd Germany DüsseldorfMedia Placement -
Patrick HeinzAccount Director Digital -
Peter Schmidt Group HamburgOther -
Ralf SiekeHead of Planning -
Steffen GentisChief Production Officer -
Stephanie DemianProducer Audio Production -
Timo KockmeyerMusic/Sound Design / Sound Engineer -
Veikko HilleCreative Director -
Miguel ChordaDesign Director -
Till DiestelChief Creative Officer -
eurobest -
Marta JalesSenior Account Manager -
Norbert HenningProducer