eurobest London

ABOUT

Background In Paris, 2018, one basic universal right isn’t respected: equal mobility for all. People with reduced mobility only have access to 2% of the Paris Metro, as only Line 14 is properly equipped to help wheelchair users get around. An unfair & unacceptable situation, making Paris the least accessible city, for people with disabilities, in the world, far behind other big cities like Washington (100% accessible), Los Angeles (100% accessible), Tokyo (88% accessible) or Barcelona (82% accessible). This situation is cause for concern, especially since the 2024 Olympic & Paralympic Games are right around the corner, and Paris is meant to be one of the host cities.

AWARDS

Eurobest Award Bronze

MADEIT CREDITS

  • FRANCE HANDICAP APFClient
  • Brand Station ParisMedia Placement
  • Damien GuiolCreative Director & Art Director
  • Djavid KarmalyCopywriter
  • Fabien Manzano MartinezPR Manager
  • Johanna VarletAccount Manager
  • Laetitia BernardProduction Manager
  • Loic ChauveauChief Creative Officer
  • Louis WalletMotion Designer
  • Natcha CreaNew Business Manager
  • Nicolas StouffDirector
  • Noe ParisMotion Designer
  • Pauline JulianoProduction Manager
  • Philippe MineurExecutive Producer
  • Rémy GuizerixAgency Producer
  • Samy BenamaCreative Director & Copywriter
  • Xavier DelaporteBusiness Director
  • Yohann CurtDirector
  • eurobest

Who pooled - #FranceAccessible