ABOUT

The eradication of AIDS is possible. Today, there exist antiviral drugs that can reduce the viral load to undetectable levels. However, a large portion of the global population still doesn't have access to these therapies, and the death toll still numbers 16 million per year, representing half of all HIV-positive people. The replenishment conference of the Global Fund took place for the first time in France, at Lyon. This was an opportunity to raise the 14 billion dollars needed to eradicate AIDS. Since the virus first appeared, a lot of false information has been circulated, and to this day people are still unaware of just how dangerous AIDS still is, and yet how close we are at putting an end to it. But this is the reality, and that's why this digital awareness-raising campaign was needed to mobilize public opinion and put pressure on the world's leaders.