ABOUT

Haribo, inventor of the gummy bear, is loved by kids and grown-ups since decades. Its multiflavored candy brand Dragibus, the main opponent to Skittles, represents 15% of its business in France. But, for the first time since 1973, the sales are decreasing. So, in 2018, Dragibus decided to reactivate customer’s love to the brand, by releasing a limited edition of its iconic multiflavored candy brand, made exclusively of black Dragibus.