ABOUT

The Faroe Islands is a tiny archipelago in the North Atlantic Ocean with a population of 50.000 people. Like so many other places around the world, tourism is booming. Over the past few years, tourism has increased more than 100 % and in 2018 there were two tourists visiting for every local Faroe Islander. Infrastructure like walking trails, signage, fences and waste management was not scaled to fit the increase in visitors and tourism was perceived as a problem by nearly one third of the local population. For Visit Faroe Islands, this created a paradox. Their job was to increase tourism in a country without the adequate infrastructure and without a desire for tourists in the first place. We didn’t just have one challenge. We had three. 1. Improve the relationship between tourists and locals 2. Improve the infrastructure 3. Increase tourism And a budget of less than US$ 300.000.