ABOUT

Disturbia is independent, family-run fashion brand based in Northumberland, UK. Creating clothing, shoes and accessories for an alternative lifestyle demographic, selling worldwide and majority to UK, USA, Germany and France.

Disturbia’s audience has changed over the years and so has the brand, with the customers now being 70% female oriented. The rebranding needed to be appropriate to that, therefore an undertone of femininity was the approach taken. I was commissioned to work on the full rebranding, with a wide range of responsibilities considering of rebrand concepts, direction, deliverables and refinements.