Rob's work
About Rob
I'm the founder of Salmon Labs, a strategy studio which I run with my wife out of a suburban corner in London, United Kingdom.
I have spent 15+ years in the comms and social strategy game, helping a range of clients at a national, regional and global level.
As of August 2026, I've worked with brands such as Adobe, Airport Dimensions, Al-Tayer Group, Amazon, Barclaycard Business, Cadbury, Cannes Lions, Chase, Chinatown London, cinch, Coca-Cola, Contagious, Department of Creative Affairs, Farfetch, Google, Hugo Boss, . Morgan, Justworks, Kia, Kurt Geiger, Landsec, Microsoft, NHS, Philips, Qiddiya, Sage, Sagres, Salomon Sports, Samsung, Universal Music, Virgin Media O2, Visible Voices, WARC, YouTube, Zenrelia, and ZF Aftermarket.
I believe strategy work deserves to be sharper, faster, more collaborative, involving less ego or death by a million fancy slides. My job is not to sound smart, but to help your team be smart.
I have spent 15+ years in the comms and social strategy game, helping a range of clients at a national, regional and global level.
As of August 2026, I've worked with brands such as Adobe, Airport Dimensions, Al-Tayer Group, Amazon, Barclaycard Business, Cadbury, Cannes Lions, Chase, Chinatown London, cinch, Coca-Cola, Contagious, Department of Creative Affairs, Farfetch, Google, Hugo Boss, . Morgan, Justworks, Kia, Kurt Geiger, Landsec, Microsoft, NHS, Philips, Qiddiya, Sage, Sagres, Salomon Sports, Samsung, Universal Music, Virgin Media O2, Visible Voices, WARC, YouTube, Zenrelia, and ZF Aftermarket.
I believe strategy work deserves to be sharper, faster, more collaborative, involving less ego or death by a million fancy slides. My job is not to sound smart, but to help your team be smart.