ABOUT

Challenge
Professionalise Zapping’s brand to increase its perceived value, support higher pricing and help the business close more sales.

My role
I led the strategic repositioning and creative direction, defining a clearer and more professional brand expression aligned with the quality of its services. I also strengthened the messaging and communication system to make the offer easier to understand, more desirable and more convincing throughout the sales process.

Creative idea
The new identity combines energy, movement and impact, reflecting the brand’s dynamic personality while creating a more polished and credible presence.

Deliverables
Brand strategy, visual and verbal identity, messaging system, art direction, social media assets, presentations and commercial materials.

Outcome
A stronger and more professional brand that increased perceived value, supported a higher-price positioning and created a more effective foundation for attracting and converting clients.