ABOUT

Challenge
Reposition Cristina Sanz’s brand to elevate its perceived value and strengthen its positioning in the beauty and wellness market. We evolved the brand from a general facialist service into a more distinctive and premium proposition: a high-end organic cosmetics facialist.

My role
Led the brand repositioning, defined the creative concept and directed the visual and verbal expression of the new positioning.

Creative idea
‘Stop Time’ became the central concept of the brand, inspired by Cristina’s philosophy, values and holistic approach to beauty.
The concept connects two complementary benefits: helping slow the visible signs of ageing while also creating a moment to pause, disconnect from everyday stress and restore inner wellbeing.

This idea was translated into the slogan:
Pause time for your face and soul.

Deliverables
Logo and visual identity, messaging system, brand photography, social media templates, printed materials and digital campaign assets.

Outcome
A more premium, distinctive and emotionally engaging brand.