ABOUT

Challenge
Transform a technical data consultancy into a clear, distinctive and human brand.

My role
Brand strategy, positioning, creative concept, verbal and visual identity and campaign design.
I created the Lighthouse of Truth methodology, structured the service portfolio and developed the naming system, including The Map, The Bridges and The Lighthouse

Creative idea
“Connecting data islands”: A visual and verbal metaphor that turns fragmented business information into a clear route for decision-making.

Deliverables
Brand identity, messaging system, social campaign, lead-generation assets and digital content templates.

Outcome
A coherent system that made a complex service easier to understand and communicate.