We all know the curiosity of children is relentless, and they expect mom and dad to have all the answers. But questions that parents couldn’t have prepared for are more common than ever. Just look at fidget spinners. No one saw that coming. Except Google. Proprietary search tools allow Google to track popularity in real time. We saw an opportunity to portray these trends through Google’s hardware, showing parents how our device help them stay on top of the latest in their children’s lives. So we created the first ever trend-driven real-time campaign to help parents answer the most simple, yet entirely confusing questions that (seemingly) come out of nowhere.