ABOUT

In April 2014 I was hired by digital agency Essence to create concepts for the FTs latest advertising campaign, plus write the scripts for online, mobile and digital outdoor adverts.

In August, following the success of the ads, I was invited back to create a new series of outdoor digital ads that were broadcast in stations and airports throughout the UK, the US and APAC, plus a series of pre-roll adverts that appeared on the Guardian, Economist, Bloomberg and Yahoo Money websites - resulting in 110% growth in marketing-driven subscriptions year on year, and a 24% reduction in cost per subscriber.