Erwin Lorenz
Senior Art Director
ABOUT
"Whopper Shopper is a new website from the BK brand that only features online banner ads from other brands so that they can be the ones to pay for people’s Whopper sandwiches.
According to a video by the burger chain, it works by turning the traditional banner click on its head. Normally, when a shopper clicks a banner on a website and buys something from a brand, the owner of the website gets a percentage of the sale from that brand.
But with Whopper-Shopper, each time somebody clicks on one of the banner ads and purchases something, the company pays Burger King money – money that BK will give back to its guests in Whopper sandwich vouchers."
MADEIT CREDITS
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Burger KingClient
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Aleksandr BobrovGraphic Designer -
Alessandro PerriArt Director -
ALISON BROD MARKETING + COMMUNICATIONSPR Agency -
Andrew McEvoyCopywriter -
Benedikt LemskyHead of Marketing Communications Germany -
Felix FenzChief Creative Officer -
Fernando MachadoGlobal Chief Marketing Officer -
Gabriela van der LindenAccount Manager -
GRABARZ & PARTNER HamburgAgency -
Irene AniteyePlanner -
Jakob EcksteinCreative Director -
Klaus SchmäingDirector Marketing Germany -
Marcelo PascoaGlobal Head of Brand Marketing -
Matthias PreussCreative Director -
MITK ▽ MOTION IS THE KEYProduction Company -
RABBICORN FILMS HamburgProduction Company -
RELEVANT REWARDINGOther -
Rogelio MaganaSenior Brand Manager, Global Marketing -
SLAUGHTERHOUSE VISUAL MANUFACTURINGProduction Company -
Tim MangelsAccount Manager -
Tobias AhrensGroup CD -
eurobest -
Erwin LorenzArt Director