About me

OPTIMIZING BRANDS

Pragmatic brand/retail marketing strategist with a deep knowledge of the sport/lifestyle/fashion market.

My goal is to make brands performing better and be more resilient for the digital, connected and more volatile world we are living in. A real culture and trends sponge, I make/keep them relevant. My deep knowledge of the consumer journey touch points, will allow me to define the right approach to drive high traffic, sustainable conversion and unforgettable experiences.

Since January 2018: Skills upgrade in the fields of growth hacking, innovation management and sustainability strategies