ABOUT

Compass Group UK & Ireland needed to refresh their kid's offer in their leisure division outlets to increase awareness for children’s meals in museum cafés throughout the UK. Therefore a new name, brand, illustrated characters, packaging and a promotional campaign was launched to aim at 3-8 year olds, which lead to an increase in sales throughout the cafe.

Overall the marketing materials produced alongside the new food offer has increased customer satisfaction rating from 73% to 79%. Bristol Zoo cafe said ‘the monster bags are really popular and the kids are enjoying completing the puzzles on the bag’.