ABOUT

We are always thriving for SUPER when it comes to our clients, so we were thrilled when Discovery Communications asked us to brand their global fitness and activity initiative ‘MOVE’. Their annual fitness challenge, which is part of Discovery MOVE, encourages employees to participate in this event and 2015’s theme was a heroic ‘6 weeks to SUPER’. Since we created the campaigns for the previous challenges, it was great fun to be involved again.

Our popping designs, teaser video for Discovery MOVE and animated infographics led to a 50% sign up quote for Discovery employees worldwide and a combined step count of 632348128 (over 632million!). At the end, we also created a recap video with submissions from 37 offices which was a great success (unfortunately we can't show it for model release reasons).