ABOUT

Compass Group UK & Ireland wanted an identity for their new own brand value ice cream offer for all of their UK & Ireland catering outlets, which replaced Walls ice cream. To promote the new products a new name and brand was created including POS, new ice cream chiller designs and promotional items like badges.

Since then Love Summer Love Ice Cream has become one of the most popular ice cream brands in UK & Ireland’s company canteens (including the BBC’s canteen) and other Compass Group leisure and retail outlets.