ABOUT

Visual identity overhaul for London Based brand "Half Baked". The brand identity centers around playfulness, fun, and togetherness. Through the use of original, colourful, photography, the images used in the designs were created to reflect this. Using a bike wheel (another central theme in the brand's identity) to create unique interactions with colourful objects to play on juxtaposition and vibrant contrast, was the visual method used to achieve this.