Are automotive brands accidentally alienating the female market?

Published by

By Erminia Blackden, head of strategy at Partners Andrews Aldridge...

Women are in the driving seat for 85% of all purchases. This includes cars and trucks in the US, yet the industry as a whole seems woefully ill-equipped to serve its current and growing female customer base.

The 21st Century Woman research project by The Engine Group, owner of


This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here



« Back to articles