ABOUT

Quetzalli Cerveceria Empresa was the result of the JDO Design Agency ‘mash made in heaven’ competition brief in 2020. The brief was to create a product from a bizarre flavour. Quetzalli begun as a ‘dragon fruit stout’ concept and slowly evolved over time.

The brand was created with Mexican heritage in mind. This brewpub takes the name ‘Quetzalli’, which originates from the Aztec Nahatl meaning for “precious feather”. The logo is inspired by the feathered serpent, Quetzalcoatl, the Aztec God of creation. As myth would have it, Quetzalcoatl created the world from desolate land. Inspired by this, Quetzalli’s “Drag-on Me Around” ,“Pretty Fly for a Cacti” and “Prickle My Fancy” heroes ingredients native to the barren Mexican desert. The packaging for each product reflects the interesting flavours of the beer by championing the ingredients themselves through interesting pattern and design. The colour schemes and patterns are vibrant, cheerful, and perfect eye grabbers for the millennial target market.