Erika Moreira Copywriter

ABOUT

Showcasing the creative prowess of the Brazilian singer Ludmilla and the dance troupe The Turmalinas Negras, Nike has released a dance film celebrating Black women. 'The Awakening in Dance: An experience in motion' spotlights how dance encourages new generations to explore different forms of sport and movement.
The film was created by AKQA with Ludmilla, the Turmalinas Negras, Nike, and consultancy Think Eva's. the campaign emerges as a platform for collective empowerment and manifestation of black culture and positive social transformations through dance.
Directed by Juh Almeida, the coreography is broken down into six moments: birth, connection, roots, protection, recognition and awakening. The sequence is a timeline that shows how movements connect with ancestry and culture, going through rhythms such as break, hip hop and funk.

MADEIT CREDITS

  • NikeClient
  • Akqa Sao PauloAgency
  • Aline ConstantinoCo-Creation
  • Aline ConstantinoCo-Creation
  • Amanda DéaStrategy
  • Anderson LimaMotion
  • Bruno de CarvalhoCreative Team
  • Capitão FocaSound Company
  • Christiano VellutiniGroup Creative Director
  • Darita AlbinoCo-Creation
  • Darita AlbinoCo-Creation
  • Deborah BacaltchukPR
  • Guilherme RomeiroMotion
  • Hadassa LimaBrand Manager Assistant
  • Juh AlmeidaDirector
  • Juh AlmeidaDirector
  • Juliana DantasBrand Manager
  • Larissa LuzMusic production
  • Larissa LuzMusic production
  • Laura CoelhoBrand Manager
  • Lucas Costa de SouzaOperation Director
  • Lucas Costa de SouzaOperation Director
  • Luiza BaffaManaging Director
  • Maiwsi AyanaCo-Creation
  • Maiwsi AyanaCo-Creation
  • Mayara RosaCo-Creation
  • Mayara RosaCo-Creation
  • Nice EstrelaCo-Creation
  • Nice EstrelaCo-Creation
  • Paula SantanaBrand Lead
  • Prodigo FilmsProduction Company
  • Think EvaStrategic consultancy
  • Think EvaStrategic consultancy
  • Yago Sant'AnnaBrand Director
  • Yago Sant'AnnaBrand Director
  • * Diego MachadoCreative Director
  • * Hugo VeigaCreative Director
  • * Renato ZandonáACD
  • * Erika MoreiraCopywriter
  • * Eduarda NietoArt Director
  • * Lucas AraqueOperations Coordinator
  • * Cannes Lions Winners 2021

The Dance Awakening

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