Erika Moreira Copywriter

ABOUT

When sneakerheads were in lockdown, AKQA transformed their windows into a Nike shop window. People simply had to access point their phones to the sky and find virtual cloud versions of Air Max 90 and 2090. These digital folders allowed sneakerheads to buy the drops first-hand and watch product demos in the form of new music videos from Brazilian rap icon Djonga, and funk superstars Mc Soffia and NGKS. This project turned air into a safe and interactive medium for creativity and an ongoing platform for digital Air Max drops.

MADEIT CREDITS

  • Adam SilvaProject Manager
  • AKQA Sao PauloAdvertising Agency
  • Aline GarciaAccount Director
  • Amanda SilvaProject Manager
  • Anderson LimaMotion Graphics Designer
  • Beatriz DurloProject Manager
  • Bruno SoaresStrategist
  • Christiano VellutiniCreative Director
  • Gabriella TeixeiraAssociate Director of Strategy
  • Hadassa LimaAssociate Project Manager
  • Juliana PereiraSenior Account Manager
  • Luiza BaffaManaging Director
  • Marcello AmoraMotion Graphics Designer
  • Paula SantanaProject Director
  • Renato MigroneStrategist
  • Stella GafoProducer
  • * Diego MachadoCreative Director
  • * Hugo VeigaCreative Director
  • * Renato ZandonáACD
  • * Erika MoreiraCopywriter
  • * Eduarda NietoSenior Designer
  • * Lucas AraqueOperations Coordinator
  • * D&AD

Nike - Air Max Clouds

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