About me

I'm Eric, a Creative Director passionate about creating visual identities and connecting brands to culturally relevant moments. I believe great design in service of advertising can help tell compelling stories and create experiences that people not only use and enjoy, but also make their lives better.
Throughout my career, both as an Experience Designer and later leading brand creative, I have found that every interaction with a brand merits consideration— from Television to TikTok and wheat paste posters to social posts. I have worked on visual identities and repositioning clients, social campaigns, e-commerce solutions, point of purchase marketing, physical space design and the development and deployment of loyalty programs.

My work has won awards for Best in Show for a physical/digital space at the Architectural Digest Design Show as well as top industry awards including 2022 One Show Shortlist, 2019 Gold Effie & Drum Design Award and a CSS site of the day award. My work has been featured in several publications including Dieline, Uni Watch and Brand New. I've given a series of projects and guest lectures to Visual Communications students at the University of Delaware most recently on how to use AI as a creative tool.