Erick Wierdak
Head of Creative
ABOUT
With time, Venezuelans have forgotten to enjoy the small details in life, we have put a side those things that make us happy, trying to live one day at a time, with Tío Rico we want people to revive that great moment of human satisfaction: their childhood, inviting them to take part in kids related activities, having a reward at the end, an ice cream that make them remember the happiness they once had as children.
MADEIT CREDITS
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Unilever Tio RicoClient
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Erick WierdakCreative Art Direction / Graphic Design