Eric King Creative Director /​ AD

ABOUT

2 shortlists in the 2015 Cannes Film Festival.

Bullies are using the platforms like Instagram, SnapChat, Facebook and Twitter to hurt other young people. So this year, Secret wanted to take social media back with a live event called the TAKEOVER. This Secret 'Mean Stinks' digital effort linked over 2,000 schools on YouTube LIVE to spread NICE through social media.

AWARDS

Cannes Shortlist

MADEIT CREDITS

  • SecretClient

Mean Stinks 'TakeOver'

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