About me

I am a London-based Designer with ten years of experience.

I've worked in various industries including fashion, architecture, education and most recently engineering. My role has been taking a brief from initial concept, through artwork stage, installation and launch on/offline platforms (publication, logos and exhibition space etc).

I started my career as a junior Art Director; learnt early on how to lead a project that maintains a creative balance between retailers, photographers and marketers. During my Master's in 2012, I developed design skills in research methods, creative concept development.

To ensure the success of a project, I believe in keeping the bigger picture front of mind by understanding brand values, visual language and broader trends. I care about teamwork and have an honest approach, valuing transparency and proactive communication. This has served me well in working with other creatives, marketers, copywriters and printers.