Erica's work
About Erica
I am a London-based Designer with ten years of experience.
I've worked in various industries including fashion, architecture, education and most recently engineering. My role has been taking a brief from initial concept, through artwork stage, installation and launch on/offline platforms (publication, logos and exhibition space etc).
I started my career as a junior Art Director; learnt early on how to lead a project that maintains a creative balance between retailers, photographers and marketers. During my Master's in 2012, I developed design skills in research methods, creative concept development.
To ensure the success of a project, I believe in keeping the bigger picture front of mind by understanding brand values, visual language and broader trends. I care about teamwork and have an honest approach, valuing transparency and proactive communication. This has served me well in working with other creatives, marketers, copywriters and printers.
I've worked in various industries including fashion, architecture, education and most recently engineering. My role has been taking a brief from initial concept, through artwork stage, installation and launch on/offline platforms (publication, logos and exhibition space etc).
I started my career as a junior Art Director; learnt early on how to lead a project that maintains a creative balance between retailers, photographers and marketers. During my Master's in 2012, I developed design skills in research methods, creative concept development.
To ensure the success of a project, I believe in keeping the bigger picture front of mind by understanding brand values, visual language and broader trends. I care about teamwork and have an honest approach, valuing transparency and proactive communication. This has served me well in working with other creatives, marketers, copywriters and printers.