About me

As Chief Creative Officer of BBH USA, Erica Roberts leads all creative strategy and execution for the agency's clients and is additionally on the BBH Global Board.

Roberts is a renowned creative leader within the industry, having been named to Adweek's Creative 100 list as an Agency Leader to Watch, in addition to Campaign US's 40 Over 40. She has led award-winning, business-transforming work across nearly every category, from CPG to QSR, financial services and retail brands like Citi Group and CVS.

A 15-year Publicis Groupe veteran, she has helped strengthen the Power of One model by bringing media, experience design, strategy, data and PR together with creative to deliver some of the most talked about and recognized work in the industry. Most recently, Erica was CCO, Publicis New York where she created game changing work including "Jif vs. Gif," which was cited as the "best peanut butter campaign of all time" by Campaign US, and the Lil Jif Project's #JifRapChallenge, which was recognized by Adweek as one of the five "Best Ads of 2021."