ABOUT

The overarching goal of our campaign was to accelerate the passage of policies that would restrict the use of forever chemicals in the US and Europe. We also had two supporting objectives: to raise public and political consciousness of the modern dangers of forever chemicals, and to strengthen the movement of advocates holding the government and industry accountable for proliferating forever chemicals.
Our targets or key performance indicators against these objectives included introduction or passage of new regulations against PFAS at international, national and local levels; new public commitments by companies phasing out forever chemicals; a measurable increase in local and national stories about forever chemicals in the first six months after the film’s release; the participation of elected officials at all levels of government in target regions; the recruitment of new and notable influencers to the cause; significant growth of the subscriber base of our partners; and an increase in participation of new community-members from highly affected populations (firefighters, military, etc.).