About me

Eric Lobb is a Partner and Executive Creative Director at Standard Black. He is a veteran of the design and advertising industries, having found BlackRose, a NYC-based visual communication agency, in 2008 after working in-house at leading fashion brands and agencies. Prior to BlackRose, Eric was an Art Director at Laird & Partners, and a Graphic Designer at multiple top brands like American Eagle, Abercrombie & Fitch, and Calvin Klein.

At Standard Black, Eric has utilized his background in design to transform brands through relevant content and compelling design. Some major clients that he's worked with include menswear designer, Willy Chavarria, luxury mattress brand, Kluft, designer sports fashion brand Y-3 by adidas, and more. Eric and the team also work heavily in the beauty space with brands like innovative DTC fragrance brand, Phlur, as well as managing the entirety of CVS Beauty, promising to eliminate retouched images from their marketing.