Eric Hoffman Sound Designer

ABOUT

Samsung wanted to get gamers to upgrade to a Samsung QLED TV by leveraging increased interest in gaming during Covid-19. Partnering with Xbox Series X and Cyberpunk 2077 it built a one-off Cyberpunk QLED TV. Samsung then locked it in a high-tech container and dared gamers to hack into it. To find it they had to work together to decode clues hidden all over the internet. The first five to crack the code had to hack the container live on Twitch. The campaign culminated in 1m livestream views (7.5 Twitch average), drove a 2.7 increase in gaming search, and significantly increased market share YOY.

MADEIT CREDITS

  • SamsungClient
  • Abby MurphyAssociate Producer
  • Adam AmaralCreative Director
  • adam&eve NYCAdvertising Agency
  • Aki YamashitaLead Designer
  • Alison LouftiStrategy Director
  • Ben PriddyCreative Director
  • Bethaney PhillipsPost Executive Producer
  • Bethaney PhillipsPost Executive Producer
  • Brian ChoiClient Director of Integrated Brand Marketing
  • Caroline CastroSenior Producer
  • Chewy WuTechnical Consultant
  • Daniel BonderExecutive Creative Director
  • David BrownExecutive Creative Director
  • Eric LarsonAudio Mixer
  • Gavin WellsmanCreative Director
  • Gavin WellsmanCreative Director
  • Grace DolanVice President, Brand Marketing
  • Hailey MendozaDesigner
  • James RoweManaging Director
  • Jasmine JabbourAccount Director
  • Jordy MolloyCreative Director
  • Kara MasiExecutive Producer
  • Kara MasiExecutive Producer
  • Keith SullivanVFX Supervisor
  • Lauren FlackExecutive Producer
  • Lei XingFront-End Developer
  • Lucas PrietoBack-End Developer
  • Lucas PrietoBack-End Developer
  • Marc HartzmanCreative Director
  • Matt WachterLead Developer
  • Matt WachterLead Developer
  • Michael FullmanChief Creative Officer
  • Michael FullmanChief Creative Officer
  • Mike DayEvent Producer
  • Mike LeeCreative Producer
  • Mitch HortonHead of Design
  • Mr BronxAudio Post Production Company
  • Paul ElsbergExecutive Producer
  • PJ AhlbergTechnical Consultant
  • Rich WallaceCreative Director
  • RJ KosineskiTechnical Consultant
  • Ryan HawthorneArt Director
  • Ryan HawthorneArt Director
  • Saliyl DotsonJunior Producer
  • Sam CentoreAssociate Producer
  • Sam CentoreAssociate Producer
  • Sean TannerAssociate Producer
  • Sebastian ThomsonDesigner
  • Sebastian ThomsonDesigner
  • Shetal AminSenior Experiential Producer
  • Sion PrysIntegrated Producer
  • Sophie JacoelAccount Supervisor
  • StarcomMedia Agency
  • Stefan KowalCreative Technology Lead
  • Stink StudiosProduction Company
  • Stuart HarrisonHead of Strategy
  • Stuart HarrisonHead of Strategy
  • The MillPost Production Company
  • Thomas BoulongneLead Developer
  • Toby KennedyCreative Director
  • Tyler LampeDesigner
  • Tyler LampeDesigner
  • Victoria BennettHead of Production
  • VTProDesignCreative Technology
  • Wunderman ThompsonSocial Agency
  • Yong Kim3D Lead Artist
  • Yuriko ZubiaMotion Designer
  • Yuriko ZubiaMotion Designer
  • Zane MillerTechnical Consultant
  • * Emilie VerlanderExperiential Producer
  • * Richard BrimChief Creative Officer
  • * D&AD
  • * Eric HoffmanSound Design
  • * Mr. Bronx Audio PostSound Design and Mix
Add yourself to this project

Who pooled - Samsung X Cyberpunk

Back to Samsung X Cyberpunk project