ABOUT

"The task for this brief, was to inject Finish more into culture, by sponsoring Kadin, the most popular Turkish Series that follows Bahar’s life, a single mom of two children who loses the love of her life in dramatic circumstances. She must now dedicate her life to her children by going from small job to small job, living a life filled with suffering and misery, to an extent where fans of the series commented about how Bahar never ever smiled in any of the previous 40 episodes.
Our ambition was to own this cultural moment not just sponsor it. And to do this we had to find a way to do it in a way that was unmistakably and distinctly FINISH. A campaign that cut through the clutter of generic series promotions and captured the attention of Turks."