In December 2016 Epsilon sent their clients at Google a DM that championed originality, inspired creativity, and won an award. In Spring 2017, it was time to do it all again. What could they send clients to inspire creativity, promote their
brand, and bring a bit of fun to their clients’ days?

The Idea
Epsilon sent existing and potential clients A Box Full of Potential. It housed all the ingredients to create a rustic desktop garden, including grass, a watering can, a pot, soil and basil seeds. And of course, a hipster gnome decal that Googlers could stick on their laptops.
Since office plants officially boost well-being, the DM served real purpose - as well as being a great example of how Epsilon could help their clients create great things.

As the basil seeds were planted so was the desire to win. Growing competitions between teams sprung up before the end of the day, making Epsilon’s gift the talking point of the floor. On a more serious note, it also helped Epsilon take a step towards being recognized for, as one client put it, creating 'the best DMs’.
Now the desk gardens continue to grow and the gnomes appear on laptops around the office, letting Epsilon’s name live on long after the last basil leaf.

Patrick Collister liked it so much he put it into the creative bible that is 'The Directory". Sept 2017

I mean... who doesn't love a hipster gnome!

Date created: May 2017 2017-05-01T00:00:00+0100
Date published: 17 January 2018 2018-01-17T14:41:52+0000


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Annual 2018 ShortlistSpring in a TinDirect Mail Project featured: on 14th December 2017 Contributor:

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