ABOUT

Koko had developed a vitamin enriched version of their coconut milk which contained enhanced nutritional benefits for both physical and emotional well-being. They wanted a design that championed the unique natural goodness proposition and would help elevate the Koko brand credentials.

"This was a tricky brief. We needed our new box packaging design to fit with the existing Koko range, but demonstrate the additional nutritional benefits and energy delivered by a product fortified with vitamins. The outcome speaks for itself, with a striking visual identity that perfectly balances the Koko brand with an elevated lifestyle proposition."
Heather Lewis. Senior Marketing Manager