ABOUT

After the acclaimed launch of Leica’s campaign The World Deserves Witnesses in January 2021 – which attracted more than 20 million views of video manifesto, and 500 million impressions across the various content – the legendary German camera manufacturer unveiled a second chapter. Remaining true to the initial approach of designing a campaign solely from existing images, Leica continued to give full meaning to photography and highlight the singular look of all those who use their Leica camera to document the beauty, the poetic and the unusual in our world.