ABOUT

These days we’re often made to think that different is what divides us. At Channel 4 we think different is brilliant, that in fact it’s our shared uniqueness that brings us together. Especially here in the UK, where we’ve always been a land of oddballs. In order to remind everyone of this – and what’s great about Channel 4 – we launched our first brand platform in a decade – ‘Altogether Different’. In a world of global streaming giants, this campaign celebrated the importance of Channel 4’s unique role in offering alternative, vibrant, bold British broadcasting – in front of the public and politicians alike.