ABOUT

YouGov is an international internet-based market research firm, headquartered in the UK, with operations in Europe, North America, the Middle East and Asia-Pacific.

Following the successful launch of an online segmentation tool - 'YouGov Profiles' developed by Click for the UK, a US equivalent is being rolled out.

Incorporated within the digital tool are a selection of male and female illustrations representative of a variety of demographics, locations & incomes. I was tasked with creating 32 new characters based on the existing aesthetic featured in the UK version.