ABOUT

Ray-Ban’s #Campaign4Change Tumblr is an interactive micro-site that lets its visitors virtually tear through a series of fly posters, creating a custom campaign message to then share.

The main site, having been designed and built by StinkDigital - needed populating with literally hundreds of typographic illustrations. I was tasked with contributing to this vast number, working with signed off split phrases which were then installed within the micro-site prior to launch.