ABOUT

Design of the online advertising to accompany the viral TV spot for the Betfair 'Meet The Ambassadors' campaign.

Betfair boasted footballer Lee Dixon, cricketer Michael Vaughan, rugby player Will Greenwood and National Hunt horse trainer Paul Nicholls as their pundit ambassadors.

The aim of the project was to translate the successful viral they had previously developed based on the 1990’s classic Ferrero Rocher Ambassadors Party into building engagement online.