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Summer at the resort is about getting back to what matters: time outdoors, space to play, and moments that bring families closer together.
As part of a campaign titled, Salt and Soil, the Bluestone Bucket List is a new on-resort activity programme designed to help families make the most of their stay. The brief was to create a fun, engaging arrival item that encourages children to explore activities across the resort and take on Bluestone Bucket List challenges, each rooted in one of four identity types:

The Explorers — Outdoor & nature
The Wave Makers — Water lovers
The Trailblazers — Adventure seekers
The Creators — Makers & crafts

The design process explored how to give each identity its own distinct visual character while ensuring they felt part of a cohesive family. Drawing on Celtic heritage and symbolism, each identity was given a mark reflecting its personality traits, brought together with a bright, energetic colour palette to capture the spirit of summer. The system extended beyond the arrival item into merchandise and external marketing, unifying the campaign across every touchpoint.