Emmanuel Upputuru
Chief Creative Officer
ABOUT
500,000+ deafblind people in India have no way to communicate other than using hand-signing and Braille – which many people don’t understand. Samsung Good Vibes is a new form of smartphone communication that has two interfaces: one regular, and the other for the deafblind. It translates voice and text messages into Morse Code vibrations, and vice versa. Supported by a robust digital campaign and nationwide training workshops, the app has 20,812+ downloads. It’s now bringing inclusivity to over 500,000 people who have been disregarded by modern social media technologies.
MADEIT CREDITS
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SamsungClient
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Aditya PareAccount Services -

Arbind ChakrabortyAccount Services -

Arbind ChakrabortyAccount Services -

Byung Gon ParkDirector -

Cheil IndiaAgency -

Han Sol JangFilm Producer -

Lisa Myungsook HanChief Marketing Officer -

Myungsook SongChief Marketing Officer -

Nishith SidanaCreative Supervisor -

Nishith SidanaCreative Supervisor -

Sung Joo KimFilm Director -

Sung Joo KimFilm Director -

Sung Joo KimFilm Director -

Sung Joo KimFilm Director -

Trivikram ThakoreCorporate Vice President, Business Group Marketi -

Vinod SivanGroup Creative Director -

Vinod SivanGroup Creative Director -

Emmanuel UpputuruChief Creative Officer -

Cannes Lions Winners 2021