ABOUT

As copywriter and content strategist at Britain Stronger In Europe, the EU referendum pro-Remain campaign, I worked closely with the creative director, director of strategy and research team to develop a content strategy designed to inform voters ahead of the referendum. I created digital content and speeches, leaflets, posters and petitions for email acquisition and wrote and tested emails with calls to action for fundraising, volunteering and supporter activities, with proven strong engagement. I scripted, cast and produced video, radio and animation.

To given an alternative to the core branding, I developed new merchandise and created an art poster campaign – commissioning 18 artists including Antony Gormley, Rankin and Anish Kapoor, to create a series of shareable pro-Remain posters and social media profile covers.