ABOUT

I was invited by Red Bull to launch and edit The Red Bulletin, a daily full-colour magazine, for its first season sponsoring F1. This content marketing innovation was conceived to inform and entertain insiders, while communicating the spirit of the new Red Bull Racing team. Under my direction, the magazine took a completely fresh approach to covering F1, deploying lifestyle columnists, illustrators and high-fashion photographers to take a new spin on life in the paddock.

My cherrypicked team of creative directors, photo editors, writers, editors and illustrators produced four different editions each race weekend. The paper was edited in an office housed in one trackside truck and printed overnight on a Heidelberg printer in another.