About me

An experienced creative, I have been working for luxury lifestyle brands in beauty, fashion (LVMH), property, hospitality, champagne and exclusive private member clubs. Creating on-trend seasonal campaigns for window displays, store signage, lookbooks, luxury product packaging and all marketing collateral such as premium brochures, brand identity, bespoke pitch books, catalogues, website and email design. In my recent contract I have been art directing campaign photoshoots and social image posts, while designing all digital and print aspects encompassing a 360 approach to each brief.

I have worked across the board from the charitable sector, public sector and commercial sectors both in-house and for design agencies. I enjoy managing multiple projects simultaneously. I'm used to dealing directly with clients and developing productive working relationships with stakeholders. I take a brief through from concept to completion, which can involve commissioning Illustrators and photographers, briefing external design agencies, art directing and leading photoshoots, whilst working closely with copywriters.

My experience involves brand positioning & strategy, creative design, brand identity, art directing a team and brand guardianship. I design and lead projects focusing on new ideas that are conceptually led and work closely with a creative team.

Strengths: I am innovative; passionate; versatile, organised and thrive working within a multidiscipline environment.


Beauty brands, Branding, Creative Direction, Graphic Design, luxury brands, Point of Sale Design, Retail Design

Sector Experience

Brand Management, Branding, Creative Services, Point of Sale, Retail

Project featured:Jo Malone Website Creative
on 13th August 2019
On the web
Perm, Freelance, Temp-Perm
Skill Level
Senior, Director
Creativepool member since 4 April 2008