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Women feel more confident when they're wearing a good body lotion, it literally gives them better body language. So for Dove's launch of their new body lotion range we created a Facebook campaign called the Dove School of Body Language.

Packed with things like body language facts, tips from our expert, quizzes and analysis, as well as a fun message maker where you can send your friends video messages composed of real women as letters of the alphabet - literally using body language - we knew our audience would want to share it all.

The campaign tapped into women's love of sharing self-improving tidbits and got women on Facebook talking about the relationship between Dove and confident body language.

Women interacted with The Dove School of Body Language 346,782 times. It helped Dove reach over 2 million Likes, estimated at a value of $141.76 per Like.