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IBM’s data analytics uncovers insights that can give businesses an edge on their competitors. But it’s pretty hard to prove as data is often transient, and always invisible and intangible.

So we took real-time data and turned it into something tangible using 3D printing, thus creating the world’s first live souvenir production line at Wimbledon.

IBM’s data revealed the top players moment by moment, and we 3D printed souvenirs commemorating them at each moment.

Tennis fans loved our souvenir trophies almost as much as IBM’s VIP guests loved seeing Big Data turned into a tangible, relevant product.