ABOUT

Traditionally the run up to the January Sale is sluggish. Our objective was to generate more visits to the website and drive engagement. By offering instant win prizes in the lead up to the Sale we’d make it feel like Christmas had come early and get people in the habit of coming back regularly.

We created lots of social buzz and interest by gift wrapping one of BA’s new A380 aircraft as a Christmas present. Each day in the lead up to Christmas visitors could unwrap a piece of the plane to enter into an instant prize draw to win prizes and a trip on the new A380 itself.