Emma De La Fosse Chief Creative Officer

ABOUT

What if you could measure how passengers are feeling when they fly? Well now you can, thanks to The Mood Blanket. This revolutionary device, created by OgilvyOne for British Airways monitors your happiness then changes colour to reflect your mood.

What we saw with passengers on actual flights helped their cabin crew tailor their on board service and improve each passenger’s individual journey. And it is already helping to guide the ongoing refinement at every stage of the British Airways experience.

AWARDS

Cannes Lions
Creative Circle Award - Gold

MADEIT CREDITS

  • British AirwaysClient

British Airways - The Mood Blanket

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